In the NY Times magazine this weekend, Deborah Solomon (DS) interviewed Douglas Coupland (DC), a writer best known for coining the term “Generation X.” He had an interesting point of view regarding popular culture that I felt was apt to share:
DS: How would you define the current cultural moment?
DC: I’m starting to wonder if pop culture is in its dying days, because everyone is able to customize their own lives with the images they want to see and the worlds they want to read and the music they listen to. You don’t have the broader trends like you used to.
DS: Sure you do. What about Harry Potter and Taylor Swift and “Avatar,” to name a few random phenomena?
DC: They’re not great cultural megatrends, like disco, which involved absolutely everyone in t he culture. Now, everyone basically is their own microculture, their own nanoculture, their own generation.
Coupland’s thoughts really resonate with me. Back in the middle of last year when Michael Jackson passed away, one of the reasons that the outpouring of grief was so large was because it just might have been the last time that so many people could be unified towards a cultural event and everyone sort of felt this in their bones. His death was in a way the death rattle of the Super Culture that we’ve been used to for so long. I’m curious to see if this line of reasoning – that a Super Culture is dead – holds up over the next few years or if I look back on this entry and think, “Oh, how quaint.” I guess only time will tell…
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